Marketing that survives contact with the codebase
Most companies have a gap between the people who build and the people who market. I live in that gap — technical SEO, content, paid search, some dev, and lately a lot of AI and LLM work. I'm the person both teams assume is on their side. (Correct.)
/what-i-do
Technical SEO
Crawling, rendering, indexation, log files, migrations that don't torch your traffic. The unglamorous plumbing that decides whether anything else you spend money on matters.
Content strategy
Programs built from search intent and actual subject-matter depth, not a word-count target — designed and steered by me, written by whoever's right for the job. Content that earns its place in an index, and increasingly, in an answer.
Google Ads
Paid search run like an engineering system, because it is one. Structure, tracking, and query data treated as an asset instead of an invoice.
AI & LLMs
Automation, pipelines, LLM visibility, and honest answers about which parts of this are useful versus theater. I tinker so you don't have to guess.
Some dev
Enough to ship: scripts, integrations, and the small fixes and features your agency keeps telling you need a sprint. I can ship the smaller thing, prototype the bigger one, and recognize when production architecture belongs with a senior engineer.
Fractional CMO
The technical kind: strategy and leadership, but also the stack, the tracking, the vendor wrangling, and the ability to read a pull request. Senior marketing judgment without the full-time headcount.
Plus: the bench.
I'm a spiky generalist — deep in several parts of marketing and technology, broad enough across the rest to be dangerous, and honest enough to know when dangerous isn't enough.
Seventeen years in also buys you people: a network of analysts, devs, and subject-matter experts I trust, built one project at a time. When a problem edges past my depth, small stuff gets handled through the favor economy at no cost to you; for bigger jobs, I source the right specialists and manage the work myself. You hire one consultant. You get the network.
/say-less
Shouldn't this site say more? Have case studies, a lead magnet, a chatbot in the corner? Probably. Instead: I've been doing this long enough that roughly 90% of my work arrives by referral.
If I wanted to build a multi-million-dollar agency, that wouldn't scale. I don't, so it does. And to be clear — you can't live on referral work for over a decade by doing mediocre work. The strategy only functions because the work holds up.
Generally I take retainer engagements at $5K/mo and up, or one-off projects of basically any size — provided they're interesting.
No forms, no calendar-link gauntlet. Email me, tell me what's broken or what you're trying to grow, and I'll tell you honestly whether I'm the right person for it.